In 2021 I embarked on a self-initiated project, rebranding 48 of the 57 SUNY athletics logos. After sharing the results, SUNY Old Westbury reached out with an interest in a panther logo I did for a different school. So in 2024 we developed an entire brand to include secondary and tertiary marks, a custom wordmark and brand guide. Being a smaller state school, the branding will be rolled out in phases as different sports within the athletics department need them as well as incorporating it into things like signage and merchandise.
Through a process that puts an equal emphasis on understanding a clients needs and creative imagination, Stronghold's goal is to create memorable and meaningful brand experiences when working with clients big and small. In order to uncover and craft artful design solutions, collaboration and trust are vital. By aligning Stronghold's experience and expertise with a clients goals and visual preferences, successful solutions are always on the horizon.