More often than not I am left wanting more when it comes to the branding that exists in the sports world. This was never more evident than when my alma mater, SUNY Fredonia unveiled a new logo during my final years there—where I majored in design. In the fall of 2021 I found myself on the SUNY Athletics site and realized Fredonia wasn't the only school that would benefit from an athletics rebrand. The following winter I decided to rebrand the logos of 48 of the 57 schools with athletics programs, leaving out seven schools that had pretty good logos and two that were SUNY programs within non-SUNY schools.
