More often than not I am left wanting more when it comes to the branding that exists in the sports world. This was never more evident than when my alma mater, SUNY Fredonia, unveiled a new logo during my final years there—where I majored in design. In the fall of 2021 I found myself on the SUNY Athletics site and realized Fredonia wasn't the only school that would benefit from a rebrand. The following winter I decided to rebrand the logos of 48 of the 57 schools with athletics programs, leaving out seven schools that had logos I liked and two that were SUNY programs within non-SUNY schools.
