CLIENT

RITZ

SERVICES

Logo Design, Branding, Brand Guide

DETAILS

RITZ is a cafeteria style dining hall located in the lower level of the RIT Student Alumni Union. In 2024 the prestigious school set out to modernize all of their dining halls, which included rebranding them. Previously called "Ritz Sports Zone", RITZ will now give visitors a new vibe, focusing on energy, pride, and the unique connections that make RIT a vibrant community—it's the ultimate hub for students to celebrate their Tiger spirit. The new branding has a vintage varsity theme, complete with a slab serif type treatment for the main logo and supported by athletics inspired icons and patterns.

Stronghold was hired by Truth Collective to handle everything from concepting initial ideas to finalizing assets and designing a comprehensive brand guide for the RITZ rebrand.

SERVICES

Brand Identity
Packaging Design
Print Design
Illustration
Naming & Strategy
Art Direction
Website Design

MISSION

Through a process that puts an equal emphasis on understanding a clients needs and creative solutions, Stronghold's goal is to create memorable and meaningful brand experiences when working with clients big and small.