The primary logo, seen above, incorporates hatchets and a bullseye like the original logo with the addition of a hop icon. They are all locked up in a shield like shape that includes the name and an area for each location. A paired down version of the logo was developed into a circular shape with no text, giving Hatchets & Hops a secondary mark for various uses.

Three brand patterns were designed for various uses, including a hatchet and hop pattern, a woodgrain pattern, and chainlink pattern—seen on the business cards—which is a reference to the enclosures surrounding the throwing lanes.

The primary logo, seen above, incorporates hatchets and a bullseye like the original logo with the addition of a hop icon. They are all locked up in a shield like shape that includes the name and an area for each location. A paired down version of the logo was developed into a circular shape with no text, giving Hatchets & Hops a secondary mark for various uses.

Brand patterns were designed for various uses, including a hatchet and hop pattern, a woodgrain pattern, and chainlink pattern—seen on the business cards—which is a reference to the enclosures surrounding the throwing lanes.

The primary logo, seen above, incorporates hatchets and a bullseye like the original logo with the addition of a hop icon. They are all locked up in a shield like shape that includes the name and an area for each location. A paired down version of the logo was developed into a circular shape with no text, giving Hatchets & Hops a secondary mark for various uses.

Brand patterns were designed for various uses, including a hatchet and hop pattern, a woodgrain pattern, and chainlink pattern—seen on the business cards—which is a reference to the enclosures surrounding the throwing lanes.

The primary logo, seen above, incorporates hatchets and a bullseye like the original logo with the addition of a hop icon. They are all locked up in a shield like shape that includes the name and an area for each location. A paired down version of the logo was developed into a circular shape with no text, giving Hatchets & Hops a secondary mark for various uses.

Brand patterns were designed for various uses, including a hatchet and hop pattern, a woodgrain pattern, and chainlink pattern—seen on the business cards—which is a reference to the enclosures surrounding the throwing lanes.

The primary logo, seen above, incorporates hatchets and a bullseye like the original logo with the addition of a hop icon. They are all locked up in a shield like shape that includes the name and an area for each location. A paired down version of the logo was developed into a circular shape with no text, giving Hatchets & Hops a secondary mark for various uses.

Three brand patterns were designed for various uses, including a hatchet and hop pattern, a woodgrain pattern, and chainlink pattern—seen on the business cards—which is a reference to the enclosures surrounding the throwing lanes.

A style guide was also provided that includes guidelines for their team moving forward in order to ensure the new branding is used properly moving forward. With plans to open their first location outside of Buffalo—in Brooklyn—on the horizon, a design direction for the exterior was also provided including everything from paint colors to signage.

A style guide was also provided that includes guidelines for their team moving forward in order to ensure the new branding is used properly moving forward. With plans to open their first location outside of Buffalo—in Brooklyn—on the horizon, a design direction for the exterior was also provided including everything from paint colors to signage.

A style guide was also provided that includes guidelines for their team moving forward in order to ensure the new branding is used properly moving forward. With plans to open their first location outside of Buffalo—in Brooklyn—on the horizon, a design direction for the exterior was also provided including everything from paint colors to signage.

A style guide was also provided that includes guidelines for their team moving forward in order to ensure the new branding is used properly moving forward. With plans to open their first location outside of Buffalo—in Brooklyn—on the horizon, a design direction for the exterior was also provided including everything from paint colors to signage.

A style guide was also provided that includes guidelines for their team moving forward in order to ensure the new branding is used properly moving forward. With plans to open their first location outside of Buffalo—in Brooklyn—on the horizon, a design direction for the exterior was also provided including everything from paint colors to signage.