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Hatchets & Hops

Hatchets & Hops

Rebrand, Logo Design, Environmental Design

Rebrand, Logo Design, Environmental Design

Hatchets & Hops is Buffalo's first axe throwing club—quickly establishing itself as a Buffalo staple. After 3 years of success the business had evolved and the owners were in process of opening a second Buffalo location and their first outside of the city, in Brooklyn. Needless to say, they recognized the need to update their brand to follow suit. The project involved everything from logo design and a brand guide to brand patterns and even the environmental design of the new Brooklyn location.

Lead Photo by Ryan Kell

Hatchets & Hops is Buffalo's first axe throwing club—quickly establishing itself as a Buffalo staple. After 3 years of success the business had evolved and the owners were in process of opening a second Buffalo location and their first outside of the city, in Brooklyn. Needless to say, they recognized the need to update their brand to follow suit. The project involved everything from logo design and a brand guide to brand patterns and even the environmental design of the new Brooklyn location.

Lead Photo by Ryan Kell

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The primary logo, seen above, incorporates hatchets and a bullseye like the original logo with the addition of a hop icon. They are all locked up in a shield like shape that includes the name and an area for each location. A paired down version of the logo was developed into a circular shape with no text, giving Hatchets & Hops a secondary mark for various uses.

Three brand patterns were designed for various uses, including a hatchet and hop pattern, a woodgrain pattern, and chainlink pattern—seen on the business cards—which is a reference to the enclosures surrounding the throwing lanes.

The primary logo, seen above, incorporates hatchets and a bullseye like the original logo with the addition of a hop icon. They are all locked up in a shield like shape that includes the name and an area for each location. A paired down version of the logo was developed into a circular shape with no text, giving Hatchets & Hops a secondary mark for various uses.

Brand patterns were designed for various uses, including a hatchet and hop pattern, a woodgrain pattern, and chainlink pattern—seen on the business cards—which is a reference to the enclosures surrounding the throwing lanes.

The primary logo, seen above, incorporates hatchets and a bullseye like the original logo with the addition of a hop icon. They are all locked up in a shield like shape that includes the name and an area for each location. A paired down version of the logo was developed into a circular shape with no text, giving Hatchets & Hops a secondary mark for various uses.

Brand patterns were designed for various uses, including a hatchet and hop pattern, a woodgrain pattern, and chainlink pattern—seen on the business cards—which is a reference to the enclosures surrounding the throwing lanes.

The primary logo, seen above, incorporates hatchets and a bullseye like the original logo with the addition of a hop icon. They are all locked up in a shield like shape that includes the name and an area for each location. A paired down version of the logo was developed into a circular shape with no text, giving Hatchets & Hops a secondary mark for various uses.

Brand patterns were designed for various uses, including a hatchet and hop pattern, a woodgrain pattern, and chainlink pattern—seen on the business cards—which is a reference to the enclosures surrounding the throwing lanes.

The primary logo, seen above, incorporates hatchets and a bullseye like the original logo with the addition of a hop icon. They are all locked up in a shield like shape that includes the name and an area for each location. A paired down version of the logo was developed into a circular shape with no text, giving Hatchets & Hops a secondary mark for various uses.

Three brand patterns were designed for various uses, including a hatchet and hop pattern, a woodgrain pattern, and chainlink pattern—seen on the business cards—which is a reference to the enclosures surrounding the throwing lanes.

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A style guide was also provided that includes guidelines for their team moving forward in order to ensure the new branding is used properly moving forward. With plans to open their first location outside of Buffalo—in Brooklyn—on the horizon, a design direction for the exterior was also provided including everything from paint colors to signage.

A style guide was also provided that includes guidelines for their team moving forward in order to ensure the new branding is used properly moving forward. With plans to open their first location outside of Buffalo—in Brooklyn—on the horizon, a design direction for the exterior was also provided including everything from paint colors to signage.

A style guide was also provided that includes guidelines for their team moving forward in order to ensure the new branding is used properly moving forward. With plans to open their first location outside of Buffalo—in Brooklyn—on the horizon, a design direction for the exterior was also provided including everything from paint colors to signage.

A style guide was also provided that includes guidelines for their team moving forward in order to ensure the new branding is used properly moving forward. With plans to open their first location outside of Buffalo—in Brooklyn—on the horizon, a design direction for the exterior was also provided including everything from paint colors to signage.

A style guide was also provided that includes guidelines for their team moving forward in order to ensure the new branding is used properly moving forward. With plans to open their first location outside of Buffalo—in Brooklyn—on the horizon, a design direction for the exterior was also provided including everything from paint colors to signage.

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Before

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After

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Stronghold Studio
110 Genesee St. Buffalo, NY 14203

Stronghold Studio
110 Genesee St.
Buffalo, NY 14203

Stronghold Studio
110 Genesee St. Buffalo, NY 14203

Stronghold Studio
110 Genesee St. Buffalo, NY 14203

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Ready to start a project?
Let's work together.

Ready to start a project?
Let's work together.

Ready to start a project?
Let's work together.