Genesee Beard Co.

Logo Redesign, Packaging Design

Genesee Beard Co. founder Dave Malecca came to Stronghold to take his successful beard product line to the next level. After redesigning his logo, we moved on to his packaging—both of which won 2018 Gold ADDY Awards. His new look breaks the stereotypical look often given to brands in his industry and instead present GBCO as contemporary yet approachable.

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