CLIENT

Nickel City Athletics

SERVICES

Logo Design, Branding

RECOGNITION

2022 Silver ADDY, Logo Design
2022 Silver ADDY, Brand Campaign

DETAILS

When Becca Witkin purchased Nickel City Athletics, she inherited a brand that didn't resonate with her style or the overall vibe she was envisioning for the gym. From the get go, she knew she wanted something that set herself apart from other CrossFit gyms in the region. The result features a woven triangular mark that represents the connection between the NCA's core pilars—physical well-being, mental health and community. An extensive brand kit was put together for the gym and Becca took it and ran with it better than just about any client I've had the pleasure of working with. From customized gym equiptment to high-end merchandise, the branding was truly embraced by Becca and the NCA community that some even got the logo tattooed on them!